The Challenger!

I remember seeing a rivetting long distance race during my school days.

Vipin led the race going into last lap. Arnab had been intentionally trailing behind him for most part of the race. Vipin could not run at his own pace as he was not sure when Arnab would overtake him. Arnab could choose his pace depending on what Vipin did.  When last lap started, Vipin looked a bit nervous and edgy. Arnab looked confident and composed. Finally Arnab won the race.

Sometimes, been second in the race is advantageous. It gives you headway to choose your pace and time your actions to beat the competition.

But will this challenger mindset always lead to success - especially in an organizational context?

The above mindset anchors challenger to competition. I think while one needs to keep an eye on competition, efforts primarily need to be anchored around consumer. If that’s done, then even when challenger becomes market leader – it can be more surefooted about how its actions translate to organization success.

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Sourav

Note: I have changed both names in this post to protect identity of individuals J